Advertising photography is one of the most interesting offshoot of photography. Interesting because of many reasons, however the most intriguing one may be how it controls the mood and the behaviour of so many people. Everything we say and do are the aftermath of what we think and every thought is triggered by another thought or an idea. This thought or idea can have its genesis within our own thought process or it can be exogenous. Advertising photography is one exogenous source that triggers our thoughts and mood.

OK, lets put in a different way with the help of an example. What would be your first reaction or thought when you see an ad that shows soft mink blankets just when the winters are at the threshold? The initial reaction for anyone looking at the ad would be that of a desire to be snug and comfortable underneath one of those blankets. Another example, when you come across an ad by McDonalds where they are claiming good taste and hearty meal in a mc-chicken burger, do you find a soft tingle in your taste buds?